Lauren Frankfort Meltzer

Marketing leader. Multi-hyphenate Creative. Team builder. Big-picture thinker. Dog Mom. Chronic Illness advocate.

I like to say I am a creative generalist because I’m fueled by wearing many hats and having my hands in all aspects of the creative marketing lifecycle, which is what led me to integrated production and brand management at some of the world’s largest brands (Condé Nast, Victoria’s Secret, Reformation, Honda).

The through-line of my entire career has been storytelling and cross-functional partnership to generate the best creative products and growth within digital platforms. I enjoy digging into and problem solving in a technical landscape just as much as I enjoy brainstorming a super-big creative idea for a campaign. I think that’s what makes me a great marketer; I can dive into anything to generate creative solutions and strategies. In 2017, I sought a product management certification because I loved the idea of being a “mini CEO” and using my strategic mind to be a true advocate for any product I was passionate about. This lead me to my current advertising agency, RPA, where I am now the Executive Digital Producer running a team of ten to manage, create content for, and enhance Honda’s digital products. I love to lead my team with empathy and compassion – mentorship and growing a team has truly been my favorite career accomplishment yet.