EXPERIENCE
RPA / Executive Digital Producer (Honda)
FEB 2018 - PRESENT, Los Angeles / Remote
Honda Autos Website, Emails & Dealer Website (2019-present)
Lead & manage a team of 10 producers & content authors producing all content across Honda’s OEM site ensuring on-time and on-budget delivery
Own process for all web content production on Honda’s website
Manage the content management system (Sitecore) and ensure site standards of production are met
Integrate digital enhancements from product roadmap into our web content production workflow
Set global site standards and strategy with fellow cross-functional leads in the agency to ensure elite user experience
Scope the yearly SOW for RPA’s web content work for Honda, manage budget
Our work was rated #1 Website Satisfaction by the American Customer Satisfaction Index's (ACSI) 2020-2021 Automobile Study
Oversee email marketing program
Honda Social Media & Digital Display (2018-2019)
Produce digital display, web development, social media content and digital video projects with budgets up to 1M for Honda
Scope all production artist and motion production artist work for financial year 2020
Produced Honda’s largest digital and social campaigns including Happy Honda Days and Summer Spectacular Sales Event 2 years in a row.
Work on branded content programs, including a Grinch movie takeover with Universal Studios and Illumuniation
Source, bid, and manage digital and video production vendors
Engineer process changes agency-wide to foster a more agile work environment, mentor and train junior team members
Reformation / Brand Marketing Manager
FEB 2017 - DEC 2017, Los Angeles
Drove cross-functional partnership for ecommerce site redesign and replatform for all UX deliverables and communicated business requirements to executive stakeholders
Managed development of all marketing content + video production and marketing + social media calendars
Produced We Are Reformation video series, bridal videos + brand’s first Facebook Canvas ad unit
Directed high-level strategy and 360 degree campaigns to support key business metrics (i.e. new customer acquisition) and increased revenue
Spearheaded the brand’s first-ever bridal fashion show within my first month, which generated a WoW 130% lift in traffic to the Reformation wedding page and more than 40MM impressions
Launched successful retail marketing program that increased new customer acquisition by 40% MoM
Partnered with cross-functional teams including developers, merchandising & retail and reported directly to CEO
Victoria’s Secret / Digital Producer
NOV 2015 - NOV 2016, New York
Managed day-to-day production and digital development of multi-billion dollar ecommerce business in content management system including: videos, site launches, and remote production team in Bangalore, India
Led Victoria Sport site launch on desktop and mobile and drove the production of the Semi-Annual Sale and VS Fashion Show on all digital platforms
Managed stakeholder relationships and communication regarding requirements, scope, and delivery
QAed all updates in the backend and staging environments, and performed rigorous testing in multiple browsers
Worked with engineers to troubleshoot bugs and translate requirements
Disseminated information about cycle releases to cross-functional teams and owned site standards
Condé Nast / Assistant Digital Editor, BRIDES
NOV 2012 - NOV 2015, New York
Developed and managed KPI-driving marketing and editorial campaigns such as multi-million dollar social media program BRIDES Live Wedding
This aggressive content strategy increased unique visitors by 250% YoY
We were the first editorial team in BRIDES digital history to break 2 million unique visitors
Launched Brides channel on Condé Nast’s video streaming platform The Scene and managed video publishing
Ran analytics reporting and A/B testing for audience development in Adobe Omniture and Silverpop
Produced Bridal Fashion Week by hiring and managing vendors and creating an extensive content plan
PRO BONO
THIS IS ENDOMETRIOSIS / Executive Campaign Producer
July 2020 - present
Worked with acclaimed photographer Georgie Wileman to help scale her grassroots social media campaign into a documentary short and worldwide advocacy program. Built a team of more than 20 volunteers worldwide to create a documentary short, which premiered at Hot Docs in Canada, along with a longer-term campaign plan currently in progress including OOH activations, emotional storytelling and political advocacy for increased endometriosis research funding.
SKILLS
Digital Development and Production / Basecamp, Sharepoint, The Scene, Sorenson Squeeze, SEO, HTML, QA, Silverpop, Wiredrive
Digital Content Management / CMS, Sitecore, Teamsite, DIVA, Salesforce, Build & manage team of content authors, CMS documentation & training
Product Management / JIRA, Confluence, Trello, InVision, Agile, Scrum, Balsamiq, Wireframes, Figma
People Management / Currently running a team of 10 producers for a high volume highly matrixed client, seasoned hiring manager, team builder and mentor
Video Production / Triple Bid, Production Prep, Live Action Shoots, Animation, VR and AR Production, Billing in Aura
Event Production / Retail marketing events, Product launches, Fashion Week production, Integrated marketing events
Analytics and Reporting Tools / Adobe Launch, Google Analytics, Parse.ly and Google Adwords
Social Media / TikTok, Meta, Instagram, Twitter, Pinterest, Snapchat
Creative / Adobe Creative Suite (Photoshop, InDesign, Acrobat, Bridge), Video Production, Abstract, Sketch,, Microsoft Office Suite, Copy Editing and AP Style
EDUCATION
New York University / B.A. Journalism and English / AUG 2008 - MAY 2012 / New York / GPA 3.8, Cum Laude, Founder’s Day Award Recipient
The Product School / Software Product Management Certificate / NOV 2017 - JAN 2018 / Los Angeles