bangalore-steadystate-process-new.jpg
Rolling out an entirely new process within such a highly-matrixed organization required creating many checks and balances. The document pictured above is just one example of the many pieces of documentation I authored about the new process for hundr
I built the Reformation marketing team structure and campaign creation, partnership, and content production processes from scratch. It took a few variations, and partnership with the CEO, until we finally found a system that worked. This included th
Every campaign begins with a creative brief, which didn't exist at Reformation before I started. I created the following brief structure for the marketing team and creative team to use. 
I created the following checklist for our creative partners to ensure their pitches included all necessary elements before presenting to our CEO. 
Once a creative brief was created, and formal pitch presented to our CEO, marketing team members would then put together the above marketing plan I created to map out exact campaign execution. 
bangalore-steadystate-process-new.jpg
Rolling out an entirely new process within such a highly-matrixed organization required creating many checks and balances. The document pictured above is just one example of the many pieces of documentation I authored about the new process for hundr
Rolling out an entirely new process within such a highly-matrixed organization required creating many checks and balances. The document pictured above is just one example of the many pieces of documentation I authored about the new process for hundreds of employees to reference. 
I built the Reformation marketing team structure and campaign creation, partnership, and content production processes from scratch. It took a few variations, and partnership with the CEO, until we finally found a system that worked. This included th
I built the Reformation marketing team structure and campaign creation, partnership, and content production processes from scratch. It took a few variations, and partnership with the CEO, until we finally found a system that worked. This included this brand marketing hub, as seen above, and a slew of documents and processes for submitting creative ideas like creative briefs, shoot decks, our campaign cadence, our marketing calendar, and more. Please note this document is marked to protect any proprietary information. 
Every campaign begins with a creative brief, which didn't exist at Reformation before I started. I created the following brief structure for the marketing team and creative team to use. 
Every campaign begins with a creative brief, which didn't exist at Reformation before I started. I created the following brief structure for the marketing team and creative team to use. 
I created the following checklist for our creative partners to ensure their pitches included all necessary elements before presenting to our CEO. 
I created the following checklist for our creative partners to ensure their pitches included all necessary elements before presenting to our CEO. 
Once a creative brief was created, and formal pitch presented to our CEO, marketing team members would then put together the above marketing plan I created to map out exact campaign execution. 
Once a creative brief was created, and formal pitch presented to our CEO, marketing team members would then put together the above marketing plan I created to map out exact campaign execution. 
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